It has been announced by Coca-Cola what the last taste in the Creations range of the brand will be, and it sounds insane. The new flavor of Coca-Cola is named “Dreamworld,” and according to the company, it will provide your taste buds with “technicolor flavors and surrealism of the subconscious” — whatever that phrase means! The flavor was introduced on August 15 and concluded the Creation series, which is geared toward Generation Z and also contained flavors called “Byte,” “Starlight,” and “Marshmello’s limited edition,” the latter of which was developed in collaboration with DJ Marshmello.
An Interesting QR Code on the Bottle
When a consumer scans a barcode located on the can of the Coca-Cola Creation series, they are allowed to participate in an augmented reality music experience. Although it was advertised as having a flavor that was similar to that of pixels, Coca-Cola referred to its “Byte” flavor as “an outstanding tribute to gamers” and claimed that it “transcended both the digital and physical realms.” After the “Byte” drink was introduced in May, Oana Vlad, senior director of strategy for Coca-Cola, expressed hope that the drink would provoke discussion and interest” among consumers.
In their analysis of the “Byte” flavor, the website Polygon described the drink as having a “fruity” flavor with “hints of cherry.” In contrast, Marshmello’s creation had flavors of strawberry and watermelon.
Other Coca-Cola News
In other Coca-Cola-related news (because who doesn’t love reading about fizzy drinks? ), the company announced in May that it would be updating the style of its bottles to prevent littering and boost recycling. Some of Coca-Cola’s beverages now come with connected caps, marking an innovation in packaging design that is said to be a first for any major manufacturer of soft drinks. The new design is expected to be implemented in all the company’s plastic bottles by the beginning of 2024.